About Us

The Choi Group is a law firm marketing agency specializing in advertising, branding, graphic design, and creative ideas for attorneys, practice groups, and industries. Our group has more than 15 years of experience in creative services for large and small businesses.

Paul Choi, Creative Director & Principal
Before founding The Choi Group, Paul served as the Director of Marketing for The Van Winkle Law Firm, a 110-year law practice with 40 attorneys based in North Carolina. He has more than 15 years of experience in advertising, design, and marketing for local and national clients. In his first attempt, Paul created the winning entry in Above the Law’s Fourth Annual Holiday Card Contest.

Sam Ita, Pop-Up Artist & Paper Engineer
Sam is a published author and artist of several pop-up books and various projects. His work has been featured in publications such as Publisher’s Weekly, The Kirkus Review, The Christian Science Monitor, Entertainment Weekly, The School Library Journal, and The Art of Pop-Up. Sam’s books include Moby Dick: A Pop-Up Book, The Odyssey: A Pop-Up Book, and 20,000 Leagues Under the Sea: A Pop-Up Book.